Free planner for church giving vendors
Your 2027 giving pipeline, in two minutes
Plan how many churches to win from each budget tier, and what they will earn you.
- 1Choose your market: Catholic, Protestant and other, or both.
- 2Set what a church is worth: its yearly giving and the share you keep.
- 3Pick your targets: how much of each tier you go after, and how many close.
- 4Set the timing: when deals close, and how fast each one ramps up.
- 5Add your team: the number of AEs.
You'll see what the plan earns in 2027, 2028 and 2029, and what each AE has to close.
1Choose your market
… churches, by budget
Churches with a website, across all 50 U.S. states, read by ChurchMind. Catholic parishes are the one market with giving vendors of their own.
| Tier | Catholic | Protestant and other & other | All |
|---|---|---|---|
| EnterpriseBudget Score 55 and up | … | … | … |
| Mid-MarketBudget Score 30 to 54 | … | … | … |
| SmallBudget Score under 30 | … | … | … |
| Untappedno online giving on the website | … | … | … |
| All tiers | … | … | … |
Counting the churches…
2What a church in each tier is worth
Estimated annual giving of one church, times the share of it you keep as revenue.
Suggested $860,000: Median annual giving of 199 Presbyterian (PCUSA) and Episcopal churches with a Budget Score of 55 or more that report giving to their denomination; the middle half give $516K–$1.3M.
Suggested $310,000: Median annual giving of 1,374 Presbyterian (PCUSA) and Episcopal churches with a Budget Score of 30 to 54 that report giving to their denomination; the middle half give $185K–$517K.
Suggested $145,000: Median annual giving of 1,919 Presbyterian (PCUSA) and Episcopal churches with a Budget Score under 30 that report giving to their denomination; the middle half give $81K–$247K.
Suggested $70,000: Median annual giving of 646 Presbyterian (PCUSA) and Episcopal churches with no online giving on their website that report giving to their denomination; the middle half give $39K–$128K.
Suggested giving: ChurchMind, from the PCUSA and Episcopal giving reports, November 2026. These are mainline churches that publish their giving; non-denominational churches don't publish theirs, so set your own number if you know better. An estimate for your plan, never a prediction of what any church gives.
3Take away from each tier
For each tier: the share of its targeted churches you put in the starting pipeline, and how many of those close. Under each tier: what one church in its pipeline is worth a year, at full ramp.
4When the deals close, and how each ramps
The starting pipeline exists in January. Its deals close spread evenly over the window; each church then takes a few months to reach full revenue.
5Your team
Put in your account executives; the plan tells you what each has to close, and you can tell if that is reasonable.
Counting the churches…
Selling days: 211 weekdays in Mar–Dec 2027, U.S. federal holidays taken out.
The next three years: $0 in total
What the churches you win in 2027 earn that year (ramping), the next year, and the year after, from the same ramp.
Why 2027 earns less than 2028: the deals close from Mar to Dec and each church ramps (0% in the close month, 30%, 65% and 90% in the three months after, then 100%), so 2027 earns $0 while the same churches pay $0 in 2028; booked, at full ramp, is $0 a year. The December run-rate of $0 is December's revenue × 12.
Assumes the churches you win stay and pay the same; no churn, no price changes.
The market, by budget tier
Counting the churches…
Starting pipeline, and the giving deals that close
0 churches in the starting pipeline; 0 giving deals, booking $0 a year at full ramp
Giving deals closing each month
The starting pipeline exists in January; its deals close from Mar to Dec, spread evenly. 0 churches by December.
churches live by month end
Revenue each month, as churches ramp
A church pays 0% of its monthly revenue in its close month, then 30%, 65%, 90%, and 100% from the 4th month. December: $0, a $0 run-rate.
Earned so far in 2027
Earned so far reaches $0 by December. Booked so far (what the closed churches pay a year at full ramp) reaches $0.
What each AE must close
0 giving deals across 33 AEs; the deals close in Mar–Dec 2027: 10 months, 211 selling days.
Month by month, 2027
Run-rate is the month's revenue × 12; the Year column is the total for the year, or December for the running figures.
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Year | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Giving deals | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Churches live | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Revenue this month | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Earned so far | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Run-rate | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
Leads aren't the problem. Conversion is.
There's no shortage of church leads. You can get a list of churches, the software each one uses and its contacts almost anywhere. That isn't the problem ChurchMind solves.
Your plan turns a pipeline of churches into giving deals. Which churches close? The ones that are in play when your AE calls.
A church is in play when something changes inside it: a new pastor, a new finance person, a building project. ChurchMind watches church websites, local news and city building permits, and tells you when that happens at a church in your market, with the page, story or permit we read it from.
The Excel file is this whole model, month by month, with every number a live formula and the charts: yours to keep, free, and to change as the plan changes.
Your numbers stay in this browser. Church counts come from ChurchMind's reading of church websites across all 50 U.S. states. Privacy